NEON

Neon was my response to the the brief set by ASOS for the D&AD New Blood Awards 2014. The brief was to imagine a new fashion inspiration, create a new way to represent looks, connect over fashion and be creative with fashion and style.

The challenge was how can ASOS create a new way for young people to showcase their confidence?
My response to the brief was a mobile app where everyone who is using it can model ASOS in their own bedroom. Using green-screen technology you could imitate the ASOS photoshoots in your own bedroom and then connect with other users around the world, be inspired and shop for similar style clothing from ASOS. 

The app and the video was designed to match the ASOS brand guidelines and style with a twist.