Lower Deck

Where History Meets Contemporary Design.

Lower Deck is a student bar located in the historic Dreadnought building at the University of Greenwich, London. Inspired by the building’s maritime heritage, the brand identity brings together traditional nautical references and contemporary design. Combining contrasting typography, Victorian-inspired illustrations, nautical flag patterns and a colour palette drawn from the venue’s interiors, the result is a distinctive and characterful identity that celebrates the building’s history while creating a vibrant, welcoming space for a new generation.