GSU Elections

GSU Elections are one of the main events of the year for the Greenwich Students Union as the students elect the next leadership team who oversee the union focus and aims. The elections period is separated into two parts; the nominations period and the voting period. We were asked to redesign their elections branding, and create a brand that is more appealing to students as well as being easy to use by different staff of the Union. there was also a requirement to ensure that the branding and related material could be reused in the following years to support other union democratic processes such as the elections of the societies and sports committees.

We decided to keep one of the main colours of the GSU brand, but we introduced a new typeface and the colour pink so that elections branding in particular stood out above other GSU marketing materials. We were asked to design promotional videos for both nominations as well as the voting period, design and create traction on social media assets, design and engineer the appearance of the voting booths and ballots as well as the appearance of the staff working on them. 

Finally we had to design the website which played a significant role during the nomination period; it was here that students could find all candidate manifestos as well as other materials and literature critical to ensuring the elections ran smoothly.