Welcome 2017
“Welcome” is a series of events that are planned to welcome the new students of the University of Greenwich each September. As a Marketing Production Manager for this project I had to deliver a brand for the event as well as a variety of online and hard-copy material to promote the services of the Students Union and the Welcome events.
For this year’s Welcome, we used last’s year brand “Proud to Be GRE” and we gave it a brand refresh. We put “Welcome” as our main message but we kept the “Proud To Be GRE” brand in all our material as they will be used during the whole year and not only for the Welcome Festival.
One of our most important communication mediums for the Welcome Festival was our mini-website which promoted all our events and provided important information for the new students. On the first day of its launch we had over 15,000 unique users visiting the page. The website was built using the Bootstrap platform on our bespoke CMS (Membership Solutions Ltd.).
Every new student at the University would get one of our welcome booklets upon registration. The booklet included information about the Students Union as well as all the events that we are hosting during the days of the Welcome Festival.
Although our online presence is important, even more crucial for us is our visual presence on campus during the Welcome Festival and the Welcome Fairs. For that reason, I produced and worked with a selection of companies to deliver a variety of different products to bring the “Proud To Be GRE” brand onto campus. These included giant deck chairs, PVC banners, badges, stickers, selfie frames, way-finder flags, tote bags and of course the uniform of our staff and volunteers including tshirts and lanyards.
